Strategist, Digital - Omnicom Media Group Holdings
- Company:
- Location:
- Position Type:
- Salary:
- Experience:
- Benefits:
- Omnicom Media Group Holdings
- Chicago, IL
- Full Time
- Open
- 2 to 5 years
- Not Specified
Apply
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.
Omnicom Media Group includes the full service media networks OMD, PHD and Prometheus as well as a number of specialty media communications companies.
By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of their clients.
The candidate should possess a Bachelors degree in Advertising, Media Studies or Communication and possess 2+ years of experience in the field of media.
Job Duties:Execution of a media plan
Gauge media performance to confirm original objectives and strategies were met
Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
Maintain budget control, develop media schedules and monitoring buys/schedules
Update team on status of all client projects
Study demographic data and consumer profiles to identify desired target audiences
Handle any client requests – i.e. plan changes, budget changes, provide marketplace information
Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
Competencies:
Knowledge of the principles of advertising, marketing and media.
Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
Knowledge of all aspects of Digital Media, including Search, SMS, iTV
Skills/Abilities:
Fluency in mathematical concepts
Ability to translate data into well-articulated ideas
Ability to understand media data sources in terms of what is measured, the method, and information reported
Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Bck - Technology,Skill - Digital Media Planning Experience,Skill - Media Buying Experience
Apply